and busy
city life. Secondly, customer highly concerned health/diet, so they want to buy health and low calorie
food. Finally, because of melamine and poisonous food accidents, people want to purchase safety food.
Tofu can satisfy above customers.
The Customer Environment
Current and Potential Customers
According to the presentation of the results of (Korea Food & Drug Admin
1. Introduction
(1) Introduction to the topic
On 14-15 April 2012, the 1st Trilateral Agricultural Ministers’ Meeting was hold in Jeju Island, Korea. Three countries discussed a lot of issues such as food security, infectious diseases of animals and plants, and economical cooperation for each other etc.
<15일 제주 롯데호텔에서 열린 제1차 한·중·일 농업장관회의에
and Socioeconomic Environment
Total employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,064) in NY. Others service occupations in US are 24,634 [Exhibition12] (Bureau of labor statistics, 2011).
In U.S. here are several organizations related in consumer. Especially, the most well known organization is U.S. FoodandDrug Adm
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
and short cool summer. An annual range varies in different localities in a large scale. An average temperature of winter is -10℃ and that of summer is 16℃. The severe cold of Russia winter has a wide influence on Russian’s various activities like food, clothing and shelter.
3) Geographical features
The geography of the Russia is quite various. While the southeast is a tough mountainous di