Ritz Carlton Hotel은 품질 우수 기업에게 수여되는 Malcolm Baldrige National Quality Award를 2번이나 수여했을 만큼 우수한 수준의 서비스와 종업원을 존경으로서 대하는 기업으로 호텔업계에서도 유명하다. 이 호텔은 Millennium Partners라는 부동산 개발회사와 같이 Washington D.C에 스포츠센터와 온천, 레스
1.1 Company Background
The Hyundai Engineering and Construction Company was first founded by Chung Ju-Yung. And the establishment of Hyundai Motor Company took place a couple of decades later in 1964. In the early phase of the company’s development, it relied heavily on skilled labor forces and technologies in other advanced countries for automobile production. Hyundai Motor Company (hereina
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
PROS
1) More strategic autonomy over external
relationships.
ex) Ford accepted HMC’s decline to transfer
managerial authority to Ford in their strategic
alliance.
2) More strategic autonomy over own
technological and market development.
ex) HMC chose Mitsubishi over the US Big 3
and Toyota.
3) Full financial and personnel support from
2.자동차산업동향
먼저 세계 자동차산업의 동향을 살펴보면,세계 자동차 시장의 규모는 연간 약 5천만대 수준으로 2000년까지 지속적인 성장세를 유지하는 한편 대중보급기에 있는 아시아와 기타개도국이 수요 증가를 주도할 것으로 전망된다.
세계자동차산업의 동향중 두드러진 특징을 몇가지 살펴