- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OSs popular in the market
▶ Multi-homing structure with multiple platforms
- Apple's iOS, Google's Android, and others
- Such operating systems can be installed on many different phone
models
- each device provides multiple OS software updates over its lifetime
multi-homing structure with multiple platforms. Between mobile handset makers and customers, there are several mobile OS’s including Apple's iOS, Google's Android and others. Devices can receive multiple OS updates over its lifetime once OS’s are installed.
The mobile OS market share has changed significantly. In 2006, Symbian had the majority of the market because Nokia was the number one
2. The Ways LG Ought to Take to Survive
The company we analyzed is LG, which used to be a leader in the feature-phone market, but did not rank even 5th of the smart-phone market. At the end of 2010, this company’s market share of smart-phone market was about 5.78%. We can say that there were several reasons of stagnation.
First of all, as we mentioned, LG led the feature-phone market so that
Good User Interface
Profiable
Capital Strength of MS
Compatibility
: with computer OS(windows)
Insufficient Demand
Software Market
: applications are not enough
Market share of domestic market
LG ranked No.2 mobile-phone maker constantly. But Pantech invested smart-phone more than LG. Vega series of Pantech is successful. So, LG may yield No.2 name in smart-phone market.
Domes