also feature. All of this can make for a The Sims-like experience. The "Cy" in Cyworld could mean "cyber" but is also a pun on the Korean word for relationship. Revenue is generated through the sale of dotori or acorns, which can then be used to purchase virtual goods, such as background music, pixelated furniture, and virtual appliances. Cyworld also has operations in China and Vietnam.
Ⅰ. Introduction
What are you usually doing when you have break time? Almost everyone might answer to go movie, musical or listen to music. It is all related to cultural things. For example, according to Korean movie statistic, last third-quarter moviegoers found a total of 51,330,000 people. It is the best record on third-quarter period. Like this, culture is getting essential in our lives.
Korean Wave
The Korean Wave refers to spread of South Korean Culture around the world.
Strengths
Unique charms ofKorean celebrities
Refined music and fancy performance
Attractive characters and one-of-a-kind storytelling
Korean Wave ripple effect
Korean Wave has had a great ripple effect throughout the economy
The Korean wave is responsible for achieving over one bi
of golf
Cool and rebellious, vintage varsity
Ralph Lauren has established competitive positioning in the market
In customer’s perception, Ralph Lauren satisfies Appealing Attributes
(luxury, heritage, characteristics, overseas popularity)
However, Ralph Lauren is perceived as not a very popular brand
(young image, Korean popularity, price competitiveness, peer)
1) Crite
music chart!
Dong-bang-sin-ki signed a advertising contract with Sogo credit card company.
Girls generation became the first girl group that sold 100,000 albums in shortest period.
SM entertainment’s concert tickets were all sold out in 15min. in France. Fans came out of street and demonstrated in favor of one more concert.
Depression in Korean recording market.
Easy to enter the