1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state of the economy of these days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
national enterprises.
1. Reasons for selection
① Steady Growth
Busan takyakju manufacture association holds potential for growth.
according to Busan Ilbo, Busan represents the rice wine “Sangtak" achieved Double-digit growth. Sangtak's shipments were 32,692,039 liters in 2009 and Sangtak's shipments were 48,107,271 liters in 2010. Considering the fact that two, Shipments increased 4
in the aspect of tourism commerce: the development of tourism commerce is closely related to casino. All the top hotels have facilities and places for gambling and entertaining. In this way customers could stay for longer time and spend more money in hotel. It also increases turnover. Casino also plays an important role in advancing the development of local economy and national revenue.
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
the license to operate and to grow the beer category in a responsible manner. This is especially relevant in markets where beer sales are under pressure and/or where beer has a less favorable image. As market leader in Europe Heineken will lead the strengthening of the image of sector and products as Heineken and through the European and national brewers’ associations.
- Economic downturn