Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional Full Service Airlines (FSA), are airlines that provide flights at low prices targeted toward the price-sensitive customers. Although FSAs have dominated the airline industry for long time, these days are many of them are recording decrea
and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy their journey. Also, unlike many other
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
러시아는 고유가, 해외자본 유입 등에 힘입어 2007년까지 연평균 7%를 웃도는 고성장을 지속했으나, 2008년 하반지 글로벌 금융위기 및 국제유가 하락 등으로 성장이 둔화되어 2009년에는 2000년대 들어 최초로 큰 폭의 마이너스 성장률을 기록하였다. 2010년 들어 유가 회복 및 정부의 대대적 부양정책 효과