1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
of the peaceful rise theory came from the certain circumstance. After Tinanamen, China had perceptual shift in diplomacy, and ended up presenting more benign image on Beijing rather than continuing actions that raises concerns to other nations. Fundamentally, the debate on "China threat" and other thesis in Asia and the West brought international context for the emergence of peaceful rise. In ear
of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has b
image through emotional image of perfume business. It is a "Lolita lempicka" that is the first korean perfume produced in France. After a few days
later, It got a fame and this perfume occupied perfume market about 2.8% in there. There are many kinds of perfumes in there, so it was difficult to obtain that number of percentage. And nowadays they try to enter into another country
like China, J
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under