Ⅰ. 사회관계망의 구조적 특징
사회적 망이라는 개념에 들어있는 \"망(network)\"이라는 용어는 인류학 분야에서 처음 사용되었다. 인류학자들이 사용한 망이란 개념은 \"개인의 사회적 체계의 성격과 형태, 빈도, 농도, 범위 및 질적 성격을 측정하고 기술하는 분석적 접근\"을 뜻했다(장인협, 오세란, 199
network & Distribution channel needed
2. Complex industry
Complex industry between Service & Product
3. Rapidly changing industry
Service spread rapidly
Rapid evolution of technology
Diversity of customer’s desire lead to change
Market size has been increased steadily but currently telecommunication market is saturation
Huge & Increasing Market size, But ‘Saturation’
Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265 million in 1998. Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza business and Alfred was his #1 customer.
- Hsieh’s 10 tips for building a service-focused culture :
1. Commit to customer service, and make it
Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265 million in 1998. Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza business and Alfred was his #1 customer.
- Hsieh’s 10 tips for building a service-focused culture :
1. Commit to customer service, and make it
1. Introduction
The Hewlett-Packard (HP) is a leading company in the world which has been specializing its service offerings in accordance with changing IT market. As of 2004, its service offerings expanded through the acquisition of Compaq (even if it is regarded as an example of failed M&A), which allows HP to achieve economies of scale in terms of size, technology, and global network.
HP h