new market opportunity could be found in nutrition-based product that enhances both health and losing weight at the same time. The product could also target the need of convenience that many busy business people seek for.
Based on market analysis, the product development team went through idea generation process using several different approaches. Through brainstorming, analytical attribute ap
product quality by adopting Japanese management practices, abandoning a reliance on advertising in favor of promotions at motorcycle rallies, and improving its dealer network to broaden its appeal to new customers. After hearing complaints about dealers from Harley riders at rallies and other bike events, Harley-Davidson conducted a pilot program with two dealers in Milwaukee that called for the
1. Description of product category.
Our team's product category is vegetable. We choose vegetable because healthy foods are popular these days and ingest of vegetable is trend. But vegetable's distribution is complicated and vegetable is vulnerable to kinds of germs, many vegetable retailers are wasting their products. So, our team wanted to create a new channel of vegetable that is better for
Result: Nearly eliminated surprises during development.
Modular Design
Modular products can be manufacturer in “pieces and parts” from a variety of manufacturers.
▶Reduces the risk of supplier dependency.
▶Increases customer choice in terms of options.
▶Creates opportunity for niche competiters.
Customer information is used in planning:
Product - design of goods and ser
product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola?, and carried a jug of the newproduct down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed wit