문화 컨ㅌ
게임이 게임으로서 끝나는 것이 아니라 만화, 애니메이션, 영화 등으로 파생되는 OSMU[One-Source Multi Use]의 성격을 띄기 시작
또한 게임 역시 다른 콘텐츠로부터의 영향을 받아 발전하고 있음
단순한 ‘오락의 도구’가 아닌 사회 내에서의 영향력을 가진 ‘문화’의 한 가지 종류로 발전함
“Media Technology and the 24-Hour News Cycle"
〈Intro〉
In 1970s, American households received news from 3 TV networks, but nowadays, cable news channels, international news channels, and satellite radios makes 24-hour news cycle. and buyout of the news networks by major conglomerates and heightened expectations about news profi
Newmedia: A critical introduction.
1. NewMedia and New Technologies
1.1. What are NewMedia?
‘What is new about “newmedia”?’ 다시 말해, NewMedia의 새로운 점은 뭘까? 라는 질문은 이 책에서 많이 등장한다. ‘What are “newmedia”?’라는 중요한 질문이 복수형인 이유는 이 총괄적인 한마디의 서술이 허술할지는 모르지만
media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad.
Key Points for Writing for Press Release
Is your news "newsworthy?"
Do not use your press release to try and make a sale.
A good press release answers all of the "W" questions (who, what, where, when and why),
Provide the media with useful information about your organization, product, service or event.
If your press release reads like an advertisement, rewrite it.
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