Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
1. 가치평가의 기본방법
The core of management to create firm’s value is to estimate firm’s value or stock value and to manage and make decision based on it. 가치창조 경영의 핵심은 기업 혹은 주주가치를 평가하고 이를 기초로 기업의 각종 의사결
정과 관리를 행하는데 있다. The way to measure firm’s value is divided in three parts, discount
discount store.
Second, eBay undertook G-market on April 16. They also have auction so with this undertaking they are occupying 90% market share in the open market.
Third, imitation products are increasing by geometric progression. A lot of products imitated from famous brands are being sold on line. The problem is that sellers sell imitate products pretending they sell real products with low
1. The Market trend in domestic automobile industry
(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it
Brief Intro : Intel
The leader in the semiconductor industry is unquestionably Intel. Following Intel’s lead are AMD, Cyrix, Digital, Motorola, etc. in CPU manufacturing. Intel has abandoned memory division back in 1985 as the Japanese firms became more competitive and gained chunk of the world market share. From then on Intel has concentrated on developing microprocessors along with other p