In sight of global cosmetic market, market growth of Europe and North America was decreased. But, emerging market (Brazil, China, etc.) kept high growth rate.
→ Therefore, it makes to focus on emerging market.
Global Cosmetic Market.
The scale of global cosmetic market was 242.2 billion US Dollars in 2010. It has been increased more than 3% every years since 2001.
Global Cosmetic Marke
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also influence. A famous makeup artist in Japan recommended cosmetics of South Korea, and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a
cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced economies of North America and Western Europe are expected to slump, and the developing markets of Asia and South America will take the lead.
At that time, almost all global businesses will focus on those
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr