Korean culture. Furthermore, all employees of Starbucks took coffee out on a street when they were going to work. Their cautious but passionate efforts impact Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Ins
I. Introduction
In the year 612 AD an Imperial Chinese army of more than a million soldiers marched on the northeast Asian kingdom of Goguryeo. Though vastly outnumbered, the soldiers of Goguryeo whom many modern-day Koreans see as their ancestors.
Now, almost 1,400 years later, Chinese scholars are claiming that the ancient kingdom of Goguryeo was a part of China’s "regional government fo
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe