Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion
1. Introduction
There is the rapid economic growth of East Asian countries and many scholars attribute these performances to the state's active intervention in the process of economic development. These East Asian countries were called "the developmental state"(henceforth DS). Japan and four East Asian dragons - Korea, Taiwan, Singapore, and Hong Kong - have achieved economic grow