of-mouth
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In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their information, enjoys instant messaging
Occupation: College graduates to business man who has words to spread out
Income level: own a device to be online,
Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotions or contests, which will help to increase the word-of-mouth.
and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a limited line of shoes for this special event. - Brand insistence by the maniac
Websites, SNS such as Facebook Pages, Twitter- “Wordofmouth”
of scale, the customers can buy goods and services at lower price.TM is the first social commerce in KOREA. TM deal with so many goods and services which are foods, restaurants, massage coupons, leisure, fashion etc. Also, each local events are given by rotation way. Then, People of not only the national capital reason but also local area can use conveniently TM. TM makes use ofwords ofmouth ma
selling time was same as the time when the whole country fought with the foot-and-mouth disease.
But even if the association complained, Lotte Mart still continued the event. Finally, Lotte Mart sold prepared 250 Ton products after 4 days. And then when public's opposition grew, Lotte Mart quickly did the event bigger and longer to calm the popularity but the consumer's response was cold.