The message of SENS through advertisements under 'It SENS' slogan.
SENS have used concepts of 'Perfection' and 'It SENS' in all advertisements under 'It SENS' slogan. It has tried to deliver the message that "SENS is the perfect laptop computer" by presenting perfect functions of SENS which can fulfill consumer's needs and values perfectly in each advertisements. Thus, the message it wants t
the consequences of the social issues related to the violence in schools and from the penalty it received, now the CEO has to make the choice to differentiate the strategy from the old days. Although, the sales of The North Face still remain number one in the outdoor wear industry, the customer preference has been slowly falling after the peak success among the teenagers. Also, withthe harsh sit
Stem cell calssification
1. Based upon location
Embryonic stem cells
Somatic/ adult stem cells
2. Based upon function
Totipotent
Pluripotent
Multipotent
Unipotent
Reject Response
Traditional Immuno-repressents
Constant administration
Little engraftment after 3~4 weeks
Host immune system impaired
Vulnerable to Infection
↓Need brief immuno-re
2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just