Degree to which employees believe the organization values
their contribution and cares about their well-being.
(조직이 직원들의 공헌과 그들의 행복에 관심을 가지는 등급)
Higher when rewards are fair, employees are involved in
decision making, and supervisors are seen as supportive.
(공정한 보상을 받을 때, 직원이 결정을 내리는데 관여할 때,
Attitudes
New information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and make decisions
Pay careful attention
Think about it
attempt to understand
or comprehend goal-releve
Getting married and
having a lovely family is
purpose in my life
that I have dreamed to actualize.
Likely 1 2 3 4 5 6 7 Unlikely
Normative beliefs
Both parents think that I
1 2 3 4 5 6 7
My girlfriend thinks that I
1 2 3 4 5 6 7
Definition: Homosexuality
What is homosexuality?
Homosexuality is romantic or sexual attraction or behavior between members of the same sex or gender
The most common term to refer homosexual people are ‘gay’ and ‘lesbian’.
The symbol for homosexuals is rainbow.
The first known appearance of homosexual in print is found in an 1869 German pamphlet by the Austrian-born novelist
3. 타겟
‘e편한세상’은 ‘보통사람’을 타겟으로 삼고 광고를 제작한다. e편한세상이 말하는 보통사람이란 자신이 사는 곳을 자신의 부의 상징, 또는 지위를 나타내는 지표로 생각하는 사람이 아니라, 편안함을 얻고 휴식을 취할 수 있는, 집 본연의 기능을 충실히 하는 곳으로 생각하는 사람을 뜻한