1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life afte
situation
A: little or no adverse effects
B: pull out is advisable
C: pull out seems to be imperative
Revenue
A: decrease of less than 5% expected
B: decrease of 5~10% expected
C: decrease of 15~20% expected
Brand
A: little or no adverse effect on brand image
B: global brand may be lightly hindered, local brand damaged
C: global brand may be seriously damaged, leading to loss of bran
1. Situation analysis
Alopecia is the symptom of losing hair abnormally. The number of baldness people is keep growing year and after. Nowadays, domestic baldness population is over 10 million. According to National Health Insurance Corporation’s report 2012, 14% of adult male and 5.6% of adult female are having alopecia. Also, most of alopecia patients are 20s to 30s. Thus, alopecia problem
What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
is subject to thousands of pounds of pressure, effectively wiping out any potentially pathogenic bacteria without exposing the product to heat that can damage the juices flavor, color and nutritional value.
This process now allows for a 40-day shelf life, unheard of for fresh juice. Evolution products currently go from the tree to shelf in less than 7 days, ensuring the juice is truly fresh.