About the Case 4 : Enterprise Rent-A-Car
Have you ever heard about 'rent a car' service? In many companies, this service has been gave. And, this case is about rent car company's success. First, there is the story of the man named Kevin.
Kevin had had his own car but he faced car accident. His car was towed to repair shop. At that time, his assurance agency recommended Enterprise Rent A Car
About TESCO
TESCO is the world’s third largest retailer, providing various products and service customers want.
Jack Cohen founded TESCO, when he began to sell surplus groceries from a stall in the East End of London. His first day’s profit was £1 and sales £4.
History of TESCO
1924 Founded by Jack Cohen
1929 Founding the first store
- 1948 Self-service store
- 19
was almost three years before a second In-N-Out was opened. By the time of Harry Snyder's death in 1976, there were only 18 drive-thru locations. Rich took over as President at the age of 24, and with Guy's help, established a commissary at the Baldwin Park Headquarters. This new facility allowed In-N-Out to have total quality control over all In-N-Out ingredients. In addition, they created the
I. Introduction
1) 선정 이유
하루에 약 5,400만 명의 고객이 찾는다는 'Mc Donalds'는 코카콜라와 함께 맛의 세계화를 이룬 상징적인 브랜드이며, 세계 최고의 퀵서비스레스토랑(QSR, Quick Service Restaurant) 기업이다. 브랜드 가치를 평가하는 Interbrand의 평가에 의하면, 맥도날드는 2013년 기준으로 세계 7위의 브랜
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra