분야
pptAnalyzing environment
- SWOT analysis
- The competitive force model
Business model
Management challenge
Conclusion
TESCO is the world’s third largest retailer, providing various products and service customers want.
Jack Cohen founded TESCO, when he began to sell surplus groceries from a stall in the East End of London. His first day’s profit was £1 and sales £4.
History of TESCO
1924 Founded by Jack Cohen
1929 Founding the first store
- 1948 Self-service store
- 1956 Self-service supermarket
- 1967 Superstore
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1990s
Rapid development for aggressive management
- Business expansion as an accepting distribution company
- Expansion of PB goods development
The first Club card introduction in the industry
Positive abroad market expansion
A strong position of non-food products
Advance to retail finance business
