PR의 역사
PR은 인간사회와 그 기원을 같이 한다고 말할 수 있을 만큼 역사가 오래됐다고 할 수 있으며, 초기의 PR을 살펴볼 때 PR의 근원이 된 것으로 먼저 선전업(Press Agentry), 정치운동(Political Campaigning), 그리고 사업활동(Business Practice)을 들 수 있으나 진정한 의미의 PR이 발전되기 시작한 것은 1900년
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
you know Song Young Gil?
Birth : 1963/ 3/ 21 (51 age)
Education : Yonsei Univ. Business.
Hometown : Jeollanam-do, GoHeung
Trace of the past : Student activist,
Attorney of human rights
Major activity : Movement for correcting history,
Campaign for human rights,
Peace campaign for Iraq war.
Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group.
Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972.
The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.”
They first started with pure fruit drinks, and woul