Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes
[Partnership Relations within 19Years]
Three Stages in these Comprehensive Relations:
Developing good relations
Both countries are significant regional power,
and shares the common peaceful co-existence
[Prospects of Two Countries Relationship]
- POLITICALLY
Total mutual cooperative relationship
Mediator of NK’s nuclear issue
The actor of the Korea peninsula pro
politics there is a sense of corruption and strong bureaucracy. In addition, the economic system is inefficient; the process to have approval for investors is complicated and during this procedure, unofficial costs arise.
- Technological perspective
-Currently, due to the growth of the economy and the IT industry, the usage of the internet is estimated to have development. Moreover, the distr
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p