Precision Triple action bristles
➁ Colgate-Pamolive's의 경쟁위치
CP는 1991년 판매에서 64%, 67%의 수익을 내면서 국제적인 경쟁력을 확보하게 되었지만 세계시장에서 Protect & Gamble, Uniever, Nestle's L'Oreal Division, Henkel of Germany, and Kao of Japan과 같은 기업들과의 힘겨운 경쟁에 직면하고 있다. 다음의 표는 CP의 경쟁
② Posotioning – 가격, 제품, 유통의 측면에서 Positioning 을 결정
▶▶▶ 가격측면 : 고가의 시장은 이미 전동 칫솔이 차지 했기 때문에 저가의 시장을 기본 Positioning
▶▶▶ 제품측면 : 가격은 싸지만 제품의 질은 ‘일반칫솔의 전문적인 브랜드’라는 이미지를 구축하는 Positioning 을 한다.
▶▶▶
precisely. Firstly they are striving to offer products and services in best way so that it will be welcomed by consumers. This mission will help the company to keep maintaining its top position, and because great quality and customer cares always related with marketing positioning, it will make Coca Cola to be more competitive. Secondly, the company tries to offer good working environment to moti
position)
1) Problems
(1) Insufficiency of training system
Training system for general positions is sophisticated while training system for production positions is not. Due to the flexible production system, required skills to production workers are changing. The role of indirect workers and skills such as equipment control, monitoring, maintenance and repair is becoming more important. But
monitor and head supporter. In truth, Singapore Airline's economy class seats are 54 inches, the largest inch among all airlines’ economy class seats. SIA's latest work is the 'Kris World' which simply means personal monitor .'Kris World' the provide monitor system to passengers. Throughout 'Kris World’, passengers can watch more than 22 video channels, 100 movies, more than 180 famous TV pro