precisely. Firstly they are striving to offer products and services in best way so that it will be welcomed by consumers. This mission will help the company to keep maintaining its top position, and because great quality and customer cares always related with marketing positioning, it will make Coca Cola to be more competitive. Secondly, the company tries to offer good working environment to moti
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
technological limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those limitations also made it hard for golf equipment companies to differentiate their brand through technology development, so that leaded to harsh price competition. As product differentiation through technology became more difficult to achieve, golf club manufacturers were rely
position in world market. Moreover they have been extending their market in China, through establishing a local corporation and building factories. Recently, many of high technology manufacturing bases are moving into China, they can provide their products to customers easily with geographical competitive advantage. They aim to dominate Chinese market and a step forward to be powerful competitors
positioning plan.
III. Situational Analysis: Internal and External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most impor