Wide distribution channel coverage, Strong A/S (maintained VW’s brand image)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
Distribution strategy: Corresponding strategy of Shanghai E-Mart according to the limitation of entering into Chinese distribution market.
10. Comparison of the strategy expanding abroad between E-Mart and Carrefour in China.
E-Mart Carrefour
Joint ratio 98:2
(aggressive investment) 55:45
(Focus on reducing investment)
Store size 3,820 Pyung
(display stand’s number of product in
Pressures from sellers of substitute Producers
The threat of substitutes to the automotive industry is fairly mild, especially in North American market. In North America, dwelling sites are geographically dispersed except for a few metropolitans such as New York. In addition, not many cities are providing subways in North America since it cost too much considering the number of passengers a
Electronics Arts introduces The Sims Online
본사가 미국 California 의 Redwood city에 있는 Electronics Arts사는 세계에서 가장 커다란 독립적인 게임 제작사이다. 이 회사는 다양한 hardware platforms을 위한 서로 상호작용할 수 있는 오락 소프트웨어를 개발, 판매 및 확산시키고 있다. 이 회사의 가장 인기 있는 PC-based 제품