are working with tacit knowledge accumulated during long work experience. Therefore, the workers rely on the skills and management of upper layer workers. However, company's training ability for increasing upper worker’s expertise is not sufficient.
(2)Lack of motivation for participation in training
Hyundai Motor's training is not associated with the wages and promotion. Promotion
Current
Industrial Environment Analysis
Aggressive M&A
Intensive competition for
expanding market share
Efforts to increase export
Production of a World Car
Use of global marketing strategy
Current Trend
Indian Market Environment
Relaxation of international
trading laws
Booming market from newly
open economy
Resolving lack of
infrastructure is priority
Creating b
Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customiza
promotion, and every products in the mall are sold and managed totally by a founder. Open market is like an assembly of these shopping malls, so it deals goods through not typical shopping mall sales method but a kind of C2C method1), after individual sellers' shops becoming parts in online open market already built. The term, open market, comes from the method that anyone can buy or sell. There
KAIST와의 기술적 제휴.
- 제품의 컨셉 : 화장품의 의학적 기능 강조
- 제품디자인컨셉 : 포장용기에 의료기기를 형상화한 그림 삽입, 제품 용기에서 의료용품이라는 인식이 들게 함.
2. 서비스와 제품을 함께 판매함.
- 유통전략:에스테틱을 통한 피부관리전문 서비스 제공 및 제품 판매