government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
order. There are many different things in these two times. There are many features that reveal the differences between media scramble and new media order. For example, in competition composition, there are only two competitors (internet company, media company) in 2000s, but in 2010s, there are so many competitors in market like telecommunication company, media company, IT company etc. One more ex
Model, the Business Process and the strategies in order to respond to this crisis.
The second is the mutual potential of the Web. To a specific industry, the Web can be a critical threat but at the same time, to the innovative firms in the industry, it can be an important tool in gaining a strategic advantage.
Third, the firm constantly works hard to maintain the advantage in the competitio
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7
their phones due to portability. It is easy to carry and you can take it to wherever you go. Second, people can use their phones for killing time. When you are waiting for your friend, you are most likely to be holding your phone and doing something with it. Lastly, you can have a little bit of fun with it. So basically the trend is to use the mobile internet service for simple entertainment.