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[인터넷마케팅] 델컴퓨터 사례(영문)에 대한 자료입니다.
목차
1. Introduction
▶ About Dell.
2. the main subject
▶ SWOT Analysis
▶ Market share
- international market share
- the domestic market share
▶ Competitor Analysis
▶ STP
▶ 5C MIX
- Collaboration
- Contents
- Commitment
- Communication
- Channel
▶ Dell's core competency
- BTO (Build To Order)
Production of Direct Model
- Dell's efficiency
- Outsourcing
3. Conclusion
- Problem and Issues
- Solution way
- Conclusion
< Reference data >
본문내용
Introduction
▶ About Dell.
In 1984, Michael dell, founder of Dell in Texas.
Dell's direct business model is the introduction of the consumer's desire to match.
In 2003, competitors in the profit slump, but Dell, 360 billion $ surplus.
The 30% of revenue brought in foreign markets.
The current portion of the PC market share in the second place in the world, but Business Server portion of the ranks number 1.
.
.
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▶ S T P
Segment psychological analysis of variable : Perceptions about whether products
Variable behavior : When you think that it is important to purchase.
Businesses, governments, private distinction in the market.
Frequency : Customer transactions constantly works
( ex : Corporations, government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
참고문헌
http://cafe.naver.com/dbm4/202
http://blog.naver.com/mars5693
http://danawa.com
http://riss4u.com
http://Dell.com
http://cafe.naver.com/ebizmodel/25
http://www.zdnet.co.kr/news/enterprise/server/0,39031193,39163962,00.htm
http://www.moneytoday.co.kr/
http://blog.naver.com/njbaeny
http://blog.naver.com/coco0625
http://blog.empas.com/ubad44/24329521
http://www.hp.co.kr/
http://h18000.www1.hp.com/