3. Google’s self-censorship: “the greatest amount of information possible” or “being evil?”
All internet companies doing business in China adhere to government regulations under the ‘Golden Shield Project’. Chinese authorities intensified access control to certain IP addresses and politically sensitive information. It is opposed to Google’s long-standing mantra “Don’t be evi
The meaning of parody is making humorous poetry recitation by imitating famous author’s metrical or rhythm. Sometimes it involves bad means, but humor and satire are the nature of parody. Parody marketing is a promotional technique by taking a scene of famous movie, drama or social phenomenon. As using satire and humor, parody marketing increases customers, enhances customer satisfaction, and m
She had a rustic, woodland air,
And she was wildly clad;
Her eyes were fair, and very fair;
—Her beauty made me glad.
시골 숲 속 사람의 용모에
옷도 거칠게 입었다.
그 애의 눈은 아름다웠다, 매우 아름다웠다;
--그 애의 아리따움이
나를 기쁘게 했다.
"Sisters and brothers, little Maid, How many may you be?"
“How many? seven
수용되어 그의 최고경영자로서의 위치를 확고히 함과 더불어 애플사를 영웅으로 만들어 그와 함께 ‘우리’가 되고싶다는 마음을 갖게 한다.
3. The simple is the best. ; 간결한 메시지 전달과 심플한 PT.
애플사의 제품의 특징은 군더더기 없는 깔끔한 디자인과 손쉬운 사용법이다. 잡스의 프레
Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brand extension
Perfect mixture of tastes makes it ‘the absolut one’