there are some people who only use Apple’s products and other products which are compatible with Apple’s products, such as speakers, desk lamps and other home appliances. There is even a term describing these kinds of Apple fans: Apple Zealots.
Based on these facts, we can identify that the consumers of Apple have higher brand loyalty towards the brand than those of other brands.
1. Summary
Vending machines are comfortable in that they provide goods without human interactions and can be operated 24/7. Also, they minimize the workforce and bring benefits to the maximum. As one-stop shoppers are skyrocketing, the aspect of vending machines that they are not limited by time and space is becoming prominent. Hence, many different kinds of vending machines which target diff
I. Company Profile
HJC (Hong Jin Crow) is a Korean Global small-medium sized enterprise. HJC is small but strong. This global enterprise has occupied the number 1 in world helmet market. They have 20% of the world market share. This is the results of the CEO’s efforts to make high quality products with high technology. HJC achieved#1 position in the world by their capacity and continuous inv
and Honda's motorcycles.
2) Road conditions to be improved
As Indian economy is developing, the social infrastructure is also expected to go along with such tendency. And improvements in infrastructure will be followed by the growing number of vehicles in India. In order to improve the social infrastructure, Indian government has intinitated andrefined many programs. This will change the I
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
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