Hypotheses Setting
Cultivation
1) when people interacting with other region’s people through media, they would have stronger regional stereotypes.
2) viewers who accept stereotypes through gag-programs would not feel unpleasant.
Priming Effects
1) heavy viewers would have stronger stereotypes than the others.
1-1. Introduction
Consumer’s Needs
Consumer’s
point
of
view:
✚ How can I get vegetable comfortably?
✚ How can I get various vegetable at one time?
✚ What is the most fresh and cheap vegetable?
✚ What could be better for our kids?
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv
②Train travel
Train travel is another concept for TV advertising. This is mainly aiming for brand image positioning. Product target market is young career women who care to keep in good looking. And they prefer prestige image than men do.
We`ll make some series of advertising with young people travelling in Europe by train. People in advertising like eating our product.
The images
your own condition !!
S
Convenient ∵ multi-function
Safe from loss and stolen
Prevention of crime
Proper treatment for our body
O
1) Development of IT, nano-bio technology
2) Demand for easy and fast way of life
W
1)Extra money is needed– reader
2)Malfunction – great difficulty
3)Danger of misuse
T
Rival in same business area
Mental repulsion