Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising’ method that allows individuals or corporations to buy the rights to sub-franchise within some specific countries. The company usually adapts master franchising method so as to minimize risk when it enters the country where its brand is seldom familiar to the local
retail items. Also Starbucks commercializes brand image and sells it. In terms of price, it uses market-skimming pricing from the beginning. In terms of place, Starbucks has a large number of stores, all of which are owned by the company and no franchises to guarantee the quality. Also Starbucks has diverse distribution channels. For example, it supplies goods to United Airline. Finally, in terms
retailer founded in 1998
Holds more than 200 domestic stores in 2009
Launched international stores since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers
Need to minimize the risks
Heavy marketing expenditure
Master Franchising
Allow to buy rights to sub-franchisee
Hollys Coffee provides Korean-featu
food stores were established and one of these is franchise. Franchise is the system that franchiser provides franchisee with franchise's name, business method and franchisee sells product or service in the market. Through this process, the right and licence that is given from franchiser are also called franchise. In other word, franchise is a kind of retail form that uses same brand and knowhow.
Retail stores (At Myeong-dong, Yeongdeungpo, Yeouido etc), Franchisers in Hypermarket(Discount store) and etc is extending more than twice rate of sales every year. In 2003, the sales which was 3billion won increased to 6billion won. in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to w