Goodyear Tire & Rubber Company
1898년 Frank Seiberling에 의해 설립
1901년 Saturday Evening Post에 첫 번째 광고
1925년 최초의 헬륨 풍선 비행선(the Pilgrim)을
홍보용으로 제작
1977년 최초의 all season radial tire-Tiempo 소개
1981년 Eagle 런칭
1992년 Aquatred 소개
2004년 Assurance 런칭
*타이어와 고무제품 제조기
만약 당신이 CEO라면…
Q1. Aquatred 타이어를 시장에 런칭하겠습니까?
Q2. 어떤 유통 경로를 택하시겠습니까?
History of US tire market
(그림)
Who is Goodyear Tire?
The Goodyear Tire & Rubber Company
- 1898년에 세이벌링 형제에 의해 설립
- 타이어 외에 공업용 약품, 플라스틱 제품 등 여러가지 제품 생산
타이어
rubber business. But beginning this year, synthetic rubber market has prosperous condition that works at Kumho petrochemical to chance.
Especially, natural rubber price represent the highest point so that the demand of synthetic rubber was increasing for substitution it. In addition, as the business condition of automobile market is getting back, the demand of tire is increasing sharply around
Global 5th Tire Maker
1st in Profitability
1st in Quality & Productivity
Clear regional focus more effective in localization and differentiation strategy
Overlapping human resources : as there are separate departments in each regional headquarters, there can be a waste of human resource and other resources
1.HanKook’s management lacks cultural diversity and heavily cen
Domestic Market leader
with Hankook Tire in Korea
Capital : 350 Billion KRW
Employees : 5,341 (2009)
Organization Status
- Domestic sales: 10 locations in 2 regions
- Foreign sales:
9 subsidiaries, 13 branches and 4 offices
- 4 R&D centers
1960: Started as “Samyang Tire”
1965: Initiated export of 7,700 tires to Thailand
1980: Received $100 million export award
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