2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNSwith intern
Social Capital in SNS
-The value of SNS in digital age and suggestion for better communication through SNS-
Introduction
With development of technology andincrease of capital,today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and develo
Introduction
With development of technology and increase of capital, today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and development of Web2.0 and wide propagation of internet, SNS, Social Network Service became one of the hot trends to
SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Porter five model
Figure 1. Market Share analysis of a smartphone market in Korea
(the first quarter of 2013)
Competitive Strategies of Samsung
Differentiation
Cost Leadership
HIGH-QUALITY MANAGEMENT
: Product testing with over 10 thousan
Periodical change of society : Individuals in community
→ Communities centered on individuals
Saves time to communicate with others
Minimizes costs (saves your money)
Distant interaction between people with common interest
Keeping in touch with friends
More efficient way to explain Privacy Policies of SNS
30% of college users of Facebook do not know
that they can manage who ca