분야
pptxCommunication Management
What is SNS ?
New Trends of Enterprise SNS
2.CASE STUDY
Analysis using Porter Five Forces model
Competitive Strategy
How enterprise SNS is adopted
Success Factors
Forecast the future
3.CONCLUSION
Summary of the report
Discussion
Communication Management : A change in management paradigm
SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections.
New Trends of Enterprise SNS
Enterprise SNS Market is
still at an early stage.
Positive perception of SNS already has been high overseas.
Analysis using Porter five model
Figure 1. Market Share analysis of a smartphone market in Korea
(the first quarter of 2013)
Competitive Strategies of Samsung
Differentiation
Cost Leadership
HIGH-QUALITY MANAGEMENT
: Product testing with over 10 thousand criteria
Applying standardized hardware
Complete automation of process
