20대 가입자 성향 비교”이동통신011016017018019점유율37%51%62%54%53%→ 전체적인 면에서는 011시장 점유율이 42%로 시장을 주도하고 있으나 10대와 20대에서는 시장점유율 37%로 경쟁사에 비해 열세를 보이고 있다. 2. SWOT 분석①strengths TTL은 당시 이동통신 이용자들의 브랜드 선호도 1위로 최다가입자를 확보하
Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Co
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOTanalysis SM have many strength and opportunity. B
SWOTAnalysis about SHOW
1) Strength
■ High level of awareness and preference in 3G market
At a site through the visitor about ‘Research of HSDPA Service preference ’, 64% of all 687 people said that they have some preference in KTF’s SHOW. And the other 36% respond SKT’s 3G. This survey suggests that KTF’s SHOW has higher level of awaren
SWOTAnalysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes and easily buy them. Also as people regard the sneakers as fashion and 20s want to be chick, it is good time for footwear brand to enlarge their business.
Competitors: In Korea, Nike is the most famous shoe brand and Adida