sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solutions
3)Human-centric, eco-friendly technologies and services.
Automotive industry crisis (2008-2010)
Perspective change of the consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences of the cri
Recently, the Greek financial crisis is hot issue in global financial market. Actually, this crisis is not today's new topic but from 2008, the effect of global financial crisis has been going on ever since. Korea also has the problem about increasing national debt affected by this crisis, so this Greek issue was concerned about in this sense. The Greek financial crisis was controlled by Greek go
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
of various positions from the company.
3.2 Strategy
In 2009, Hanwha declared its “Great Challenge 2011” project: it is its strategic plan for years 2009, 2010 and 2011 which aims to establish a strategy of “select and concentrate” to expand its global market and consolidate operation divisions among interior and exterior crisis. In 2009, it worked on improving its business and profit s
of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony