Shoppertainment’라고 부르기도 하고, 대부분 도심가나 교통요지에 입지하므로 ‘Urban Entertainment Center’로 부르기도 한다. 이러한 정의들을 볼 때 좀더 포괄적인 개념으로 ‘목합쇼핑몰(Complex Shopping Mall)’이 적합하다고 본다. 이러한 명칭은 온라인쇼핑에서 복합쇼핑몰을 Hybrid Shopping Mall로 사용한 예도 있
shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can chang
Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at the department store or shopping centers.
centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese com
Shop do not contain those following components:
Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil.
3) STP
(1) Segmentation
① Demographical variables: women (late10’s~early 30’s) who are interested in make-up
② Geographical variables: the capital-centered region, dominant commercial market much floating population and online system (support exceptional