□ Now days, “Kyung Hee Paeryunnyeo”
and “Incheon Paeryunnyeo” issue
in Korea.
□ These “Paeryunnyeo” phenomena
occurred in University against with
socially disadvantaged people who
cleaning service staff.
□ Most cleaning service staffs are
non-standard workers with low-wages,
higher working time and job
insecurities.
□ In addition
Market analysis
Customer analysis
- Target : 20~40 generations who needs meeting room, studying place or seminar room.
Behavior segmentation
- Students : Sensitive at price → Lower food price.
- Office worker : Less sensitive at price, Sensitive at convenience & facilitation. →Give best at interior.
- Substitute places (Library, Starbucks, Caffe Bene etc) → Pre
workers can look at it while they commute and students during break time. Also, since we can access to Internet easily on Smartphones, the users exchange information about Webtoons through SNS and webtoonists get reader’s reaction and evaluation about their work in real time, which stimulate two-way communication between them. We expect that if we find the main reason for its popularity, we can
worker...
...a janitor...
...a security guard...
...a gas station attendant...
...and a plunber.
Lately, Ive been working
construction. Its not bad.
I a good shot
with a nall gun.
But one day ny boss, Mr. Larson,
got in the way.
ApparentIy, he aIso has a short fuse.
Look at the nonster.
He got in a few Lucky punches,
but I feeI I won the fight.
Anyway, those jobs
werent for ne.
I was put on this
workers do their work without using computer.
Speed and Convenient: Nowadays, people like to have a fast and convenient product like smart phone.
2.1.4 Market Growth
In 2007, the worldwide Smartphone market reached 150,000,000 products, and 211,000,000 in 2008. In 2012, 210,000,000 Smartphones are predicted on the market. In Korean market, 150,000 Smartphones were sold in 2007, and in 2