Traditional Riches: Chaebols
Likes Formalities
Does not like crowded places
Overseas vacation on seasonal basis or for refreshments
The New Affluent: Venture Entrepreneurs and Real-estate speculators
Exhibitionists
Luxury goods & services consumption: target of VVIP marketers
1. Executive Summary
Our marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments. This project will examine and carry out an analysis of the feasibility/ desirability of entering the Hong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentatio
subscription is receipted, they can receive the product at home or VEGE's special refrigerator at near retailer shop that consumer wanted. Especially VEGE also place VEGE's refrigerator at Smoothie King and some fitness clubs, so major target 2030 women can enjoy it comfortably.
Like this, VEGE is kind of our team's invention that can satisfy seller's and consumer's needs at the same time.
customers into LOYAL CUSTOMERS.
It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.
Target Market
○ Night Life
○ Leisure
○ Recreational
○ Beverage - With Food
○ Summer
2.1.1 Market Demographics
The profile for the typical Hite-Max customer consists of the following geographic, demographic, and behavior factors.
targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four core values to di