Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. Introduction.
1.1 Research Background
- Effect of Economic recession on consumer
These days, college students are suffering from economic difficulty due to the recent recession. Their biggest interest is in 'money'. This phenomenon has been caused by the global recession which led also to the domestic depression which is still ongoing. We could see this more clearly in a famous part
Launching a new brand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a new brand to be settled
Suspicion of Hyundai’s ability to manufacture premium car
무역계약의 기본조건
1. 품질조건
(1) 품질결정방법
무역거래에서 일반적으로 품질을 결정하는 방법에는 다음과 같은 것들이 있다.
1) 견본에 의한 매매(sales by sample)
무역거래에서 가장 널리 이용되고 있는 방법으로 실제 매매될 물품의 품질을 매매의 당사자가 제시한 견본에 의하여 인도할 것
무역계약의 기본조건
1. 품질조건
(1) 품질결정방법
무역거래에서 일반적으로 품질을 결정하는 방법에는 다음과 같은 것들이 있다.
1) 견본에 의한 매매(sales by sample)
무역거래에서 가장 널리 이용되고 있는 방법으로 실제 매매될 물품의 품질을 매매의 당사자가 제시한 견본에 의하여 인도할 것