I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
A social debate for selling OTC outside the pharmacy has lasted for 10 years. Considering a medicine's characteristic directly related to a life in the current Pharmaceutical Affairs Law, It is stipulated in Article 35, Section 1 that medicine cannot be sold except pharmacy opener. so it is difficult to buy OTC like cold medicine, digestive medicine, fever reducer on weekends or the dead of night
the environment.
Furthermore, compare to other competitiveness, The Face Shop do not contain those following components:
Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil.
3) STP
(1) Segmentation
① Demographical variables: women (late10’s~early 30’s) who are interested in make-up
② Geographical variables: the capital-centered region, dominant commerci
The company offers integrated business solutions through a network of subsidiaries operating independently, including FedEx Express, the world’s largest express transportation company; FedEx Ground, North America’s second largest provider of small-package ground delivery service; FedEx Freight, a leading provider of regional less-than-truckload freight services; FedEx Custom Critical, the wor
the world
Rapidly growing spread of ideas, cultures, and information around the world
International organizations, Non-governmental organizations(NGOs), transnational companies
as important actors in global politics
The more interdependent world economy
Internationalization and Globalization?
High levels of interaction within a region, usually between neighboring states
The t