the number 1577 so make people can't forget their company and call to this company easily than other company.
(3) Why Radio particularly effective?
They using the media which must use listening feeling only, which is radio very effectively and they don't need to pay bunch of budget to make special video advertisement so they can save their money a lot.
(4) Types of advertisement
R
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
<The background information of Samsung Life and the manager>
Samsung Life
Founded in 1957, Samsung life has been delivered the value of insurance. It diversified its business from insurance to finance and expanded its market abroad, and finally became the number one insurance company with asset of 160 trillion won. There are 5 main business ranges that Samsung Life focuses on: insurance, loan,
In spite of many regulation methods from several institutions, the media are filled with sensational violence contents. Often broadcasters are called to people pursuing public interest, convenience and requirements. But they are saying sponsors prefer nonviolence which is making the profit better and popular but it is not the reason why they are making violence contents. There are
the concept of “Good person complex”, which other cultures do not have, seems to aggravate this behavioral patterns. Cultural values like strict pecking order and good person complex contribute to their hesitance to reject. Perceived difficulty or rejection for Koreans may be greater than people from other cultures.
The present proposal is specifically focusing on university students group d