the Board at SWA
- appointed as deputy chairman of the Federal Reserve Bank of
Dallas board of directors for 2009
What’s so different about South West Airline?
1) Destroy of the ‘rule of game’
Herb Kelleher thoroughly broke the old custom in this field which called ‘rule of game’ and created new rules, that is short-distance transportation, non-stop flight service, low fares, an
the royal family members. Asian tourists were curious about why all the name plaques are in traditional Chinese characters though Koreans use the Korean alphabet, Hangeul. African visitors asked me why Seoul has five royal palaces.
The more I had the questions, the more I wanted to write books to introduce the palaces. As a result, I have published the book to share many interesting stories
the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.
Company
Media
Customer
http://www.slideshare.net/caesarmoon/ss-11996641#btnNext
2. Classification of social media
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wik
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele