1. Introduction
Talking about Coke, it was impossible to talk about it without PepsiCo: but only with Coca-cola, PepsiCo’s old rival of beverage industry, in front of Pepsi. Pepsi had been second only to Coca-cola for about a hundred years. However, it is not any more proper to say Pepsi is second to Coca-cola. Pepsi turned the tables in sales at 2004. In 2004, Pepsi surpassed Coca-cola by 25
Transformational Leader
Transformational Leadership
Virtues originally treasured by Political Leaders
Inspiriting others, Changing stuck circumstances
Challenging status quo, Include Crating vision
Summary
1. 소비자 의사결정은 소비자 행동의 중요한 부분이지만 우리가 제품을 평가하고 선택하는 방법은 의사결정과 관련한 새로움이나 위험의 정도에 따라 크게 다르다.
2. 결정은 하나의 제품을 선택하는 데 일련의 단계로 구성된다.
3. 의사결정이 항상 이성적이지는 않다.
4. 온라인 원천에 대
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.