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2. Body - 1) What is Packaging?
The meaning of packaging
Packaging for maintaining the quality and
protecting of products
Other functions in the free economy society
Protection(integrity)
Handling convenience(utility)
Commercial function
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What’s Big Jack’s Pizza?
It has 23 stores in Hong kong. It places in specially kowloon and New terr
설화수
35세 이상의 여성을 target으로 한 한국 정통의 한방 화장품 브랜드
Promise-피부노화방지
한국 적인 아름다움을 간직하여 전통을 중시 + 과학기술과의 결합
고급 명품브랜드로 꾸준히 나아가고자 하는 marketing strategy.
Product Support Service : 카운슬러의 서비스를 함께 받을 수 있는 백화점,
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
product will come in many different colors, considering our target customers will range from college students to female professionals. The size of the lipstick would be of normal size, 6cm*1.2, and much emphasis will be put on the simple, crystal packaging of the product, with the company’s logo on its transparent surface. The product should be priced at 15,000 won. In terms of choosing the rig