Obermeyer’s turnaround
1.컴퓨터 지원 시스템
•주문 발주 및 원자재 요구량 계산 시간 단축
2.Pre-position 전략
•원자재 구입에 드는 리드타임 감소 전략
•원자재 요구량을 미리 예측해 생산공장과 밀접에 창고에 보관 해둠.
•주문 후 바로 생산에 착수
3.조기주문체제(Early Write Program)
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1.1 About Maxim
Launched in 1980, DongSuh Food. Inc.’s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market
1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Bes
value to our target market segments. This project will examine and carry out an analysis of the feasibility/ desirability of entering the Hong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentation
Our company has broken our market segment into groups according to Country-based classification. Considering all the
C. Combination of advanced Technology and Information System - Cold Chain System
Recently, customers’ expectations about the quality of agricultural products are more increasing due to the high interest about well-being. To fulfill the customers’ concern about their health Nonghyup constructed cold chain system because the quality of agricultural products highly depends on their freshness. A
Corporate Status
설립 시부터 도전 정신을 중시하고 새로움을 추구한 기업:
“좀더 작은 컴퓨터를 만들어보자”는 엔지니어적 호기심과
목표를 통해 Apple이라는 회사가 탄생한 것이다.
기업 사명:
“Change the world by bringing computer to masses”
Culture :
자유주의적이고 탈 조직적인 기업 문화
ST