vehicles, apart from the river walk
- Diverse and unusual, with secret pockets
- Wide variety of businesses, visitor attractions, housing types and educational establishments
- Wide range of age groups, incomes and professions
- In recent years it has developed a reputation for being a hub for art and design culture
- Reinforce neighborhood identity
Recognize the individual char
design movement which promotes walkable neighborhoods containing a range of housing and job types. It arose in the United States in the early 1980s, and has gradually reformed many aspects of real estate development, urban planning, and municipal land-use strategies.
Smart growth - Smart growth is an urban planning and transportation theory that concentrates growth in compact walkable urban cen
※ HYUNDAI use original music for
the advertisement
Pump to the bass” produced by
DJ Carl Cox
Music make a
dance floor image
and Matching for 20-30’s
young people
It send messages for consumer
“difference with other cars”
HYUNADI just do Advertisement about image
How can we make a promotion for men from
20s to 30s who hav
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an