Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
3.2 Structure
Megastudy currently has a divisional structure, with two big divisions focusing on business’s internal management, such as researching and recruiting, and business’s content development and external management, such as media publicizing. Instructors are part of company staff, but there is a complete division between normal staff and instructors, except for CEO Son, who is also
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
feedback by customer and employee's complaint. He sometimes makes events like "Listen customer" to try to feedback his operating system. He and most of boards of directors are assigned from other kinds of company, so they emphasize operating a black rather than satisfaction and welfare of employees
4.5 Shared Values
The shared values of SMRT can be described as making citizens happy by fast a
Verifiable (입증할 수 있는)
- 피드백 자료가 실행을 유도하려면, 타당하고 정확해야 한다. 따라서 피드백 정보는 조직구성원들이 그 결과가 실제로 조직을 제대로 묘사한 것인지 아닌지 확인할 수 있도록 제시되어야 한다.
➄ Timely (시기적절한)
- 자료는 수집되고 분석된 후, 가능한 한 신속하게