Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in a decreasing trend from 1993 to 2007. The population started to increase from 2009 and right now Russia has a population of 143million. Russian population is ranked 10th, and territory 1st in the world.
Introduction
Considering its wide market and its potential for growth, the plant industry is a very attractive choice for those who wish to enter a huge global market with large-scale employees and capital. With such big ambitions, our team established an imaginary firm called SMART Engineering, with a size of 4,970 employees that has been under operation since the year 1983. The vision is t
Integrity, Respect and Responsibility
We are committed to doing what is right without exception. We must be honest, treat others with respect and dignity and honor our commitments and obligations. Every decision we make and every action we take must follow the highest ethical and professional standards. We will strive to close the gaps between our principles and practices – our actions mus
2) International recognition
Asiana Airlines over the short history of the scale is small and not internationally known, the world's great airlines and the air is second to as much fame and recognition as those are showing. In the meantime, also attract many members of the SKYPASS and the resulting high customer loyalty gained them ra weakness in the domestic aviation. In international market,
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a